The Rice Experiment

Have you ever heard about the power of positive thinking?? If you are a positive person with happy & nice thoughts then life will give you positive things back. Whereas, if you’re a negative person, in return you will receive negativity.

Well apparently this goes for rice too.. yes, rice. 

So we decided to start a little experiment in the office (just for fun, we don’t get paid for doing crazy experiments with mouldy food). This is called ‘The Rice Experiment’. Where you have two jars full of rice; the jars are identical, contain the same amount of rice, the same type of rice and so on, the only difference is one jar is labelled something positive, and the other is labelled negatively. 

Here is our rice..!! 


Every day (for a month) you must be nice to the ‘nice rice’ and horrible to the ‘stupid rice’. And apparently… after 30 days, the negative rice will turn mouldy!!!! So we are going to spend 30 days talking to jars of rice. 

These pics were taken on day 1 of The Rice Experiment, just to show you that they are identical!


Some people think this is bonkers, some people think this will work..

What do you expect will happen?

I’ll keep you updated on what we find 😉


Just an update..

Helloooo all my lovely, loyal followers!!

Wooops.. so it seems I haven’t updated this blog in almost 2 months.. But the good news is I haven’t lost any followers yet, hehe, so thanks for sticking by ;-).

You’ve probably been wondering where I’ve been hiding, and basically I finished uni and managed to get myself a job (Go me!). Very pleased about my new job as it’s in the area that I wanted to go into, it’s a great location, everyone is very nice and I’m enjoying the work!! So anyway, as I’ve been trying to get into the swing of working 9-5 and then attempting to manage a social life whilst making sure I get enough sleep to get up again the next day, I’ve not had any time to blog. BUT I’ve finally settled into it all and I’m hoping to start getting my posts back up and running.

I shall be posting soon 🙂

Pepsi and Beyonce

I take the Consumer Psychology module so analysing adverts is actually beneficial towards my exam… ;-).

I started writing this the day the advert first came out (April 4th or something) but like I said on previous post.. I’ve actually been too busy to procrastinate, and then I ended up being ill. But now my dissertation is in a good place, it’s 5am, I can’t sleep so what else is there to do apart from write optional blog posts related to your degree…? Lol

For those of you who know me, you’ll know I’m a huge Beyonce fan and a massive consumer psychology nerd (I love adverts). So this new Pepsi advert starring Beyonce is just my idea of perfection!!!

Here’s Beyonce strutting her stuff practising for her new music video (eeeeek! I love how we got a sneak preview of the new song). She stops to take a break from her hard work with that nice cold can of Pepsi. When she suddenly starts having a dance off with herself in the mirror – incase you don’t know the Beyonces in the mirror are her older selves from previous music videos :D. I think this is really cool for Pepsi’s Live for Now campaign. As it’s like she’s living for now with the Pepsi break during her new dance video, but (like she says) embracing the past by seeing her former self in the reflection. It’s cool how the song is called “Grown Woman” so it’s like shes seeing how far she’s come etc etc.

I’m not sure if I still quite get this whole celebrity endorsement thing though. Research says that consumers actually believe that the celebrities are motivated by the product rather than the money they are being paid to star in the ads (Atkin & Block, 1983). But other research says that celeb endorsement only works if the consumer can relate the celebrity to the product (Tim & Shimp, 1998)… but in my opinion, for someone such as Beyonce with such a toned figure, I don’t really know how we can relate her to a fizzy drink lol.

Also, research has shown that celebrity endorsement doesn’t actually increase sales, so why are companies still doing it?

I think even if technically the celebrity doesn’t encourage people to buy the product. Maybe seeing the celebrity in the advert captures our attention and makes us remember the advert, and thus makes us remember the product. This is a great example, Beyonce fans (and considering ALL her UK tour tickets sold out within 10 minutes just a couple of months ago – there must be a lot of them) are going to remember this advert because it’s so unique and exciting??? So we’ll probably subconsciously wanting to drink pepsi all day? haha

196683-beyonce-pepsi creepy

Oh here’s a load of people moaning about celebrities encouraging obesity and what not:

10 Things you wish you knew before starting your dissertation (NM)

Ok so this may not be educational procrastination but the reason I haven’t uploaded any posts here for a while is because I haven’t actually had time to procrastinate :’) how good is that?? And it’s almost 3am and I can’t sleep.

As it’s just over a week until our 3rd year Dissertation is due in I found this article on The Gaurdian and wanted to share it with people. (More detail if you want to click on the link) Thought you may all appreciate it lol!

Things you wish you knew before starting your Dissertation

1 You can change your dissertation supervisor (Ok, this one didnt apply to me. I would have cried if someone tried to take my supervisor away from me haha)

2 If you mention working on your dissertation to family, friends or near-strangers, they will ask you what it’s about, and they will be expecting a more impressive answer than you can give. As I have been banging on about Consumer Psychology for the last 4 years my friends & family were not interested in the slightest about my project when I told them I wasn’t investigating anything Consumer Psychology related but instead I was investigating: The Effects of Materials and Reward on Learning.

3 If they ask follow-up questions, they’re probably just being polite. I couldn’t name one person who wanted to ask any follow up questions 😛

4 Do not ask friends how much work they’ve done. You’ll end up paranoid – or they will. Either way, you don’t have time for it.
This is the popular question flying around at the moment..

5 There will be one day, probably a couple of months before deadline, when you will freak out, doubt your entire thesis and decide to start again from scratch. You might even come up with a new question and start working on it, My flatmate definitely be very familiar with this one. Luckily she decided not to change topics and I think she was very pleased with this decision lol!! This isn’t really applicable to Psych as you would have to get your whole group to agree to change the project and I’m sure one of them would have had a sensible head on.

Although I think we all have that ‘panic moment’ where you think it’s ALL gone wrong. This happened to me last week when I suddenly decided I had analysed & interpreted the whole of my project wrong. After couple of hours of my friends reassuring me I hadn’t things soon got back on track. Haha!!

6 A lot of the work you do will not make it into your dissertation. Oh yes… many many days on SPSS have been wasted finding irrelevant/wrong data. Research you will have slaved over in second year for project proposal will be scrapped too. For my dissertation we had made our participants revise and gave them a test at the end of it and me and my project group actually even wrote out a whole story about this imaginary holiday destination with all these cool people and facts about the place which we were going to test them on. Then we were told we had to test participants on something ‘real’. We ended up testing them on The Eye…

7 You will print like you have never printed before. And if you are me you will then end up spilling tea on it all…
LOL tea

8 Your dissertation will interfere with whatever else you have going on – a social life, sporting commitments, societies, other essay demands. I haven’t been out since my birthday (February) and when I was home for Easter I even turned down the pub with all my besties 😦

9 Your time is not your own. Even if you’re super-organised, plan your time down to the last hour and don’t have a single moment of deadline panic, you’ll still find that thoughts of your dissertation will creep up on you when you least expect it. I (and many of my friends who I have spoken about this to) have dreamt about the dissertation!!!

10 Finishing it will be one of the best things you’ve ever done. It’s worth the hard work to know you’ve completed what’s likely to be your biggest, most important, single piece of work. And you’re proud of it. I wouldn’t actually know this yet AS I’M STILL WRITING THE THING!!!

Anything else that we should include on this list?

Everyone loves a doodle (NM)

Not Marked
Today’s educational procrastination: Doodles.

I know what you’re thinking “Doodles are not educational”. But fear not.. this fantastic doodle is of my dissertation LOL.

Basically for the dissertation project, we were investigating whether different learning materials (learning from a textbook or a website) along with the offer of a reward would make someone work harder and perform better on a test. So yeah here’s a drawing of a little dude in our experiment, he’s revising from the textbook condition (we made them study The Human Eye), he was offered a reward so there he is working really hard to get his reward.

Maybe I could just hand this drawing in instead of writing 6000 words.

A* right there, ey?

I would find some research that shows doodling is good/bad for learning. But I’ve had my 5 minute little break and it’s back to work now 😛


Less Procrastinating, More Goal Achieving (NM)

Not Marked. Bit of a nerdy post for you here.

I really want to do well in this degree! My Easter holidays so far have consisted of slaving away over my laptop, or Burton library’s computers (not really a place I’d recommend to be fair) in order to get this dissertation out of the way so I can make a start on my other gazillion assignments.

But no matter how much I want to do well, I can’t help but keep procrastinating. I’m a hard worker don’t get me wrong, but I keep finding myself every so often giving myself little breaks by browsing facebook, or reading funny articles on student beans. So I decided to try something new – turn off Facebook and all other social media.. But despite this, I still find ways to procrastinate. I think my mind just gets so stressed out by writing the same old thing day after day it’s like “AARHH please let me think about something else instead”. And anyway researchers say that its okay, apparently many students procrastinate, and one of the main reasons we do it is due to fear of how difficult the task is and we panic we are going to fail so want to take our minds off it!! (Milgram, Dangour & Ravi, 1992).

I then thought if I’m going procrastinate.. I should at least browse something that’s going to be useful. And keeping within this style of browsing, I’m basically still working. Right? So my new rule is procrastination is only allowed if its educational 😛

Today’s procrastination: learn how to achieve my goals – write them down.

“The act of putting an idea down on paper (figuratively speaking) causes you to contemplate that idea in a more focused and thoughtful way.” Professor Kohl says that people who write down their goals are more likely to reach them than people who dont. Another thing, Dr Gail Matthews says people who share their goals with their friends are 33% more likely to accomplish them than those who don’t! Maybe that has got something to do with the embarrassment factor.. like if you’ve told someone your goal and you don’t achieve it you’ll feel a bit silly. What do you think? :S

I’ve decided to incorporate both these things, write it down (on virtual paper lol) and share with people (you guys!).

So here it goes: my goal is to achieve a 2.1 overall for my degree 😀


Man why can’t all my blogs be this quick and easy to write 😛

Back to work!