So it’s that time of year again where every Marketing
nerd professional gets all excited at the launch of CHRISTMAS ADVERTS! John Lewis’ Christmas advert (the only one that anyone reallyyy cares about) made its way into our lives this week and it dawned on me that I haven’t posted any ramblings on here since my John lewis 2013 post! That’s 3 whole years ago. I’ve been too busy with a real Marketing job these days and no longer just a Psychology student pretending I knew what was going on. So I thought I’d surprise you all with another post… about this years’ John Lewis advert…Be warned, you might not like it.
Okay so this year we had a teaser, which I liked the idea of… getting everyone excited about AN ADVERT! Not a television show, not a movie… but this was an advert for an advert. If that doesn’t show that JL have stolen Christmas then I don’t know what does. The teaser featured an adorable little dog watching a girl on a space hopper (which, may I add, wasn’t featured in the actual advert; sneakily advertising two products there, nice work team). Instantly I thought, oh here we go… it’s going to be a tear jerker because they’ve included a dog. People LOVE dogs. Did you know that, more people cry during a movie when a dog dies than when a human dies? So things were looking good for JL…
However, I was bitterly disappointed with the whole thing.
For those of you who haven’t seen the advert (then I don’t know what you’re playing at) the ad features some animals bouncing on a trampoline while a sad looking dog looks at them from inside the house, Christmas morning comes and the girl in the advert runs down to her present (the trampoline), only the dog beats her to it. The point is that John Lewis sells presents that everyone will love.
I get where they’re coming from, the animals were all playing together on the trampoline and the dog was looking sadly outside the window, desperately wanting a go. But where was the build up? This all happened in one night. Not like in 2015 where the little girl waves at the Man on the Moon through her telescope for many nights before Christmas, or 2011 where the little boy is counting down the days until Christmas. For me, showing Buster eagerly wanting to play over several nights would have engaged the emotion a bit more.
It also seemed a little more materialistic than previous years. Yes okay, we all know the point of an advert is to sell the product. But often John Lewis do such a good job of enticing people into the whole story behind it – sharing presents with those less fortunate, treating your parents and others who you love instead of being greedy. To me, this just seemed like John Lewis were trying to sell the most expensive toy possible (a giant trampoline, available in 2 sizes on their website… not to mention a whole range of new animal toys).
At the end of the day, John Lewis are still awesome and I idealise their Marketing team, their adverts are so anticipated now that it doesn’t really matter if they’re good or not because people are still going to be talking about it. Even if it’s to slate the advert, they’re still using that #BounceBounce and #BustertheBoxer all over Twitter . Plus, whatever features in their advert is going to sell and other retailers are going to be quickly trying to rustle up the same products! I personally loved how I received an email from Asda a couple of hours after the advert was released. The email was titled “Something to bounce about…” and inside was their attempt to sell me their £94 trampoline! Genius!
Also, does anyone else agree that perhaps they missed a trick with the track this year? Missed opportunity for a well-loved artist who we sadly lost in 2016 to be played as the theme song? David Bowie, Prince, Pete Burns (Ok, maybe not Pete Burns…).
Sorry about the waffle. Maybe I’ll be back again in the near future, or maybe in another 3 years for John Lewis Christmas Advert 2019!!
Christmas is a wonderful time for advertising!!
I absolutely love John Lewis’ adorable Christmas ads. There was last year with the Snowman wondering off to get his wife a new cosy hat and glove set to keep her warm… So cute! They even made a twitter account for the snowman which you should sooo follow because he’s so funny hehe. And of course not forgetting 2011s ad where the little boy is so eager for Christmas just to give his parents a preset. Awww!
Anyway, after the success of previous JL ads, everyone (or maybe just advertising nerds) were eager to check out what John Lewis had in store for this year..
And Ive got to say they’ve definitely won me over again. This year they focus on friendship rather than romance or family, which I think is a great idea as friends are very important around Xmas too!! Using old animators from Disney and a beautiful Keane cover from Lily Allen, they have produced a 2 minute advert of a pair of best friends – a bear and a hare!!! On the build up to winter the hare is very sad knowing his friend will be leaving him in the winter to hibernate, then when he goes it’s all sad, but the hare makes sure the bear has the best Christmas when we wakes up from hibernation. Aw it’s so cute!! JL wanted to show the importance of finding the perfect present for friends 🙂
Check it out here… Or you can catch its ‘launch’ on telly tomorrow during the X factor!!!
It’s amazing what people do for a little bit of cuteness 🙂
When was the last time you went to the Aquarium? If like us, the answer is an age ago, then you’re not on your own. Sunshine aquarium in Tokyo was suffering from dwindling footfall numbers and decided to do something about it. Situated less than 1km away from the nearest train station, location wasn’t the issue. People had just forgotten about it and were being distracted by all of the newer tourist attractions. So, they created the penguin NAVI app.
Shoppers were encouraged to download the app at the nearest station via QR codes (we know, we know. QR codes? Really? We were sceptical too, but bear with us) and once activated, an augmented reality rookery of penguins appear out of nowhere to guide shoppers along the short walk to Sunshine Aquarium.
And it seems like the cuteness factor paid off. Aquarium attendance increased 152% in the month the campaign…
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Have you ever heard about the power of positive thinking?? If you are a positive person with happy & nice thoughts then life will give you positive things back. Whereas, if you’re a negative person, in return you will receive negativity.
Well apparently this goes for rice too.. yes, rice.
So we decided to start a little experiment in the office (just for fun, we don’t get paid for doing crazy experiments with mouldy food). This is called ‘The Rice Experiment’. Where you have two jars full of rice; the jars are identical, contain the same amount of rice, the same type of rice and so on, the only difference is one jar is labelled something positive, and the other is labelled negatively.
Here is our rice..!!
Every day (for a month) you must be nice to the ‘nice rice’ and horrible to the ‘stupid rice’. And apparently… after 30 days, the negative rice will turn mouldy!!!! So we are going to spend 30 days talking to jars of rice.
These pics were taken on day 1 of The Rice Experiment, just to show you that they are identical!
Some people think this is bonkers, some people think this will work..
What do you expect will happen?
I’ll keep you updated on what we find 😉
Helloooo all my lovely, loyal followers!!
Wooops.. so it seems I haven’t updated this blog in almost 2 months.. But the good news is I haven’t lost any followers yet, hehe, so thanks for sticking by ;-).
You’ve probably been wondering where I’ve been hiding, and basically I finished uni and managed to get myself a job (Go me!). Very pleased about my new job as it’s in the area that I wanted to go into, it’s a great location, everyone is very nice and I’m enjoying the work!! So anyway, as I’ve been trying to get into the swing of working 9-5 and then attempting to manage a social life whilst making sure I get enough sleep to get up again the next day, I’ve not had any time to blog. BUT I’ve finally settled into it all and I’m hoping to start getting my posts back up and running.
I shall be posting soon 🙂